After putting blood, sweat, and tears into building a business, owners often find someone else tries to take advantage of their effort and copy their success. In some cases, this is a logo that is incredibly similar to their brand, others find the name of the competitor is almost identical, and some discover another company is selling the same product under a different name. When they try to say their product is the authentic one, it’s maddening. What can a business owner do in these situations to protect their hard work?
Copyrights and Trademarks
To ensure the business is protected, a business owner needs to copyright and trademark all products. Doing so provides him or her with legal protection in the event someone tries to mimic the business. When this infringement is detected, a cease and desist letter may be sent. If letters have no effect, the copycat can be taken to court to enforce the rights of the original owner.
Beating the Competition
Don’t fall behind the competition. Be the first to offer new technology to consumers and make certain customer support is always a top priority. Make them catch up instead of the other way around. Take advantage of this edge and shut down competitors so they are unable to catch up. They’ll be too busy simply trying to hold on to their market share.
Intellectual Property Protection
Every business owner needs to know how to protect intellectual property. First and foremost, develop a relationship with a DMCA takedown service. This relationship will be of great help in the event intellectual property is stolen or copied, as the service will move quickly to protect the original owner. The sooner this takes place, the better it will be for the owner.
Obviously, the most effective way to protect a business is to be the best. This may come in the form of an industry-leading warranty, customer service that always goes beyond what is expected, and/or insurance coverage. Companies that take the extra step to meet the needs of their customers will find they are in a great position both now and in the future. The little things truly do matter when it comes to consumers.