Wherever you are, whatever you do, you are most likely surrounded by the fruits of capitalism. This article you’re reading, for instance, was created through the use of a word processor program. Someone created that word processor program – and made a profit on it. The equipment that the word processor program needs in order to function – the computer – was also created by an entity that made a profit on it. Everywhere we turn – in our homes, in our offices, in the places that we see each day, we see examples of ideas that are now part of our daily lives – ideas that brought fortunes to the people who took advantage of them. These business opportunities, now so obvious, were not so simple when they were first conceived – and yet someone eventually did make them work, and reaped the rewards.
Ideas Are Everywhere
On your goal to finding the perfect business opportunity, you should aim to bring something unique to the market. Many of eminent authors in the field of finance have always said that great riches stem from the solitary, unique ideas. These are the ideas that no one has yet tried – or perhaps those that have been tried, but not perfected. In a world wherein so many people are unwilling to think for themselves, those with truly original ideas are destined to do succeed.
The great American inventor Thomas Edison once said that “ideas are in the air.” While you can dispute what that statement exactly means, what it implies is clear, and it is this: Ideas are available to everyone – if they only took the time to think. In the realm of money, a business opportunity can be created out of thin air, with nothing more than thoughts. For instance, the supermarket concept (the one-stop shop for all your consumption needs) had been around for decades before someone decided to apply it to office supplies. Similarly, bonds had been around for centuries before someone added a little twist to it, which gave birth to the multibillion dollar junk bond industry.
In terms of building a business, there is nothing more basic than trying to find what you can provide that people will want and need. That is the first issue that needs to be addressed. The second issue that needs to be addressed is this: can you bring that product or service to the market at a competitive price? You might have a perfectly good idea, but if you cannot bring it to the market at an attractive price, you will find that you will have very few customers – and very little profit.
For the truly enterprising person, excellent business opportunities can be found everywhere. For every product or service that we encounter in our daily lives, someone is making some sort of profit from it. There’s just no way around it – in a capitalist system, everything revolves around being able to provide the things that people need and want. That is the only way to build real and lasting profits.